The seminar was and is open to all areas. The basics (Why? For whom? Where and how science communication?) are followed by first practical exercises in focus units on communication in text form and in graphic form. This is followed by a large focus on diversity, in which, for example, "easy language" is dealt with in detail. Dealing with conflicts as a result of public communication is practiced with specially recorded interviews with experts (including Rudolf Anschober). At the end of the seminar, a concept for a science communication project is worked out - combined with the provision of a sample of the planned material. This resulted in a podcast on sleep myths last semester and an information brochure on diabetes for young children and their parents this semester.

Didactically, the seminar concept relies heavily on the students' own elaboration and testing. There are live appointments in the large group, asynchronous teaching units and discussion prompts. Progress is documented in a shared mind map. On the one hand, the concept is particularly well-suited for working professionals or students with caregiving obligations because a great deal can be flexibly scheduled, and on the other hand, it leads to greater activation of individuals because the small group gives everyone the opportunity to collaborate. Students continuously learn about the work of others and are thus well prepared for the final assignment.